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In 2017, we conducted our first patron engagement survey based on a survey that the National Recreation and Parks Association conducted nationwide. You can review the reports on our website by clicking here. At first, the process was fairly easy. We wanted to see how we compared to the rest of the country, so we […]
As a frequent guest of the Manassas Park Community Center, I’m sure you’ve seen the flyer racks on either side of the Front Desk. Those flyer racks are handled by my Division, which is the Marketing Division. The flyers we place there are usually for programs that need a little extra boost in exposure, ones […]
Have you ever worked with a designer before and it just seemed no matter how many times you communicated with them, you couldn’t get what you wanted? Whether you’ve ordered a cake, asked for a logo design, or had your photo taken professionally, this feeling might sound familiar. Like most problems, the answer lies within […]
As jaded as some people may think the world is, most people strive to do good. This drive to do good in the world goes beyond big commitments like volunteering. Even with the simple act of buying something, people want their actions to have intention and meaning. Amazon smile gives a charity of your choice […]
When it comes to marketing, my philosophy has three guiding principles: reflect the community, meet people where they are at, and be involved in the community. Did you notice a recurring theme? People. If your social media, your advertising, your outreach – if your marketing efforts don’t focus on people, then honestly you’re just wasting […]
In January 2016, we launched our first patron engagement survey after I read about the same kind of survey conducted by the National Recreation and Parks Association (NRPA). Though we didn’t get a large pool of participants, the answers we received were interesting and informative. This year, I really want to make sure we get […]
I work directly with teenagers, and I truly love hanging with the teens here at the Community Center. I find kids this age challenging but so rewarding at the same time. Recently, I was engaged in a conversation with several seventh and eighth grade teenagers who frequent many of the programs and classes we […]
Taking advantage of your Community Center does not have to be expensive! There are lots of way to participate in programs and more while still saving money. I am here to help you navigate some of our most popular methods to save and inform you of some of our less well-known money saving options. Monthly […]
When it comes to my personal life and my professional life, I try to keep them separate as much as possible. It’s not an easy thing to do when you’re in marketing and you tend to be an open and somewhat social person. Over the years, I created a list of rules for myself to […]
When the team here at Parks and Recreation comes up with sales and promotions, we try to imagine what kinds of deals are both interesting and useful to our customers. For example, the $1 for your first month deal is a favorite of residents while non-residents love when we offer the resident rate as a […]