Marketing – Manassas Park Park & Recreation

The Hidden Meaning Behind Our Logo – By Jason Shriner

A few days ago I was listening to an episode of 99% Invisible – one of my favorite podcasts – which was about icons that are so ubiquitous that nobody knows where they came from, yet knows what they mean, even if they don’t seem to literally represent what they mean. My favorite example they […]

November 22, 2019

Projector screen with a powerpoint slide up that says Celebrating Community through Culturally Diverse Programming

YES to the VRPS – By Mike Arrington

I recently attended the 2019 Virginia Recreation and Park Society’s (VRPS) annual conference. I really enjoy conferences like these as they provide an opportunity to network with other industry professionals and to stay abreast on all current recreation industry trends. The VRPS conference is for recreation professionals located within Virginia and its surrounding areas. As […]

September 12, 2019

Designing surveys is really hard, but we need to do it anyway – By Jason Shriner

In 2017, we conducted our first patron engagement survey based on a survey that the National Recreation and Parks Association conducted nationwide. You can review the reports on our website by clicking here. At first, the process was fairly easy. We wanted to see how we compared to the rest of the country, so we […]

December 10, 2018

If you've been checking the flyer racks, you'll have noticed a new program called Volleyball Lite coming up

Always Check the Flyer Racks – By Jason Shriner

As a frequent guest of the Manassas Park Community Center, I’m sure you’ve seen the flyer racks on either side of the Front Desk. Those flyer racks are handled by my Division, which is the Marketing Division. The flyers we place there are usually for programs that need a little extra boost in exposure, ones […]

June 13, 2018

Are You Being Clear in Your Design Expectations? – By Jason Shriner

Have you ever worked with a designer before and it just seemed no matter how many times you communicated with them, you couldn’t get what you wanted? Whether you’ve ordered a cake, asked for a logo design, or had your photo taken professionally, this feeling might sound familiar. Like most problems, the answer lies within […]

May 8, 2018

Do Some Good, Get 3 Months Off Your Membership – By Jason Shriner

As jaded as some people may think the world is, most people strive to do good. This drive to do good in the world goes beyond big commitments like volunteering. Even with the simple act of buying something, people want their actions to have intention and meaning. Amazon smile gives a charity of your choice […]

March 22, 2018

City of Manassas Park, Department of Parks and Recreation staff volunteer at the Special Olympics held at Manassas Park Middle School.

Why Should the Customer Care? – By Jason Shriner

When it comes to marketing, my philosophy has three guiding principles: reflect the community, meet people where they are at, and be involved in the community. Did you notice a recurring theme? People. If your social media, your advertising, your outreach – if your marketing efforts don’t focus on people, then honestly you’re just wasting […]

February 26, 2018

The Patron Engagement Survey is Coming – By Jason Shriner

In January 2016, we launched our first patron engagement survey after I read about the same kind of survey conducted by the National Recreation and Parks Association (NRPA). Though we didn’t get a large pool of participants, the answers we received were interesting and informative. This year, I really want to make sure we get […]

December 19, 2017

Preferred Method of Social Media for Today’s Teens – by Tony Thomas

I work directly with teenagers, and I truly love hanging with the teens here at the Community Center. I find kids this age challenging but so rewarding at the same time. Recently, I was engaged in a conversation with several seventh and eighth grade teenagers who frequent many of the programs and classes we […]

November 16, 2017

By taking advantage of our rental packages, you'll save up to 10%

Five Ways to Save at the Manassas Park Community Center – By Jason Shriner

Taking advantage of your Community Center does not have to be expensive! There are lots of way to participate in programs and more while still saving money. I am here to help you navigate some of our most popular methods to save and inform you of some of our less well-known money saving options. Monthly […]

October 25, 2017

Category Archives: Marketing